BRANDING

HORIZON CAPITAL

Brand Identity & Logo Design · Website UX and UI · External Marketing Assets

As the Marketing Director, I led the full branding development for Horizon Capital, strengthening the firm's visual identity and market positioning. My work included: designing primary and secondary logos that reflect the company’s values; creating comprehensive brand guidelines detailing logo usage, clear space, and dos and don’ts; building a complete typography system to ensure consistency across platforms; developing primary and secondary color palettes to enhance brand recognition; and applying the new identity across key brand applications to deliver a cohesive and professional visual experience.

THE CENTER OF GYNECOLOGY & RESTORATIVE MEDICINE

Rebranding · Content Creation · External Marketing

As a Marketing Consultant, I led the rebranding and marketing efforts for a local gynecology practice, helping to modernize its brand identity and attract new and returning patients. My work included: designing a new logo and established brand guidelines to create a cohesive and professional visual identity; leveraging email marketing and social media campaigns to engage past clients and reach new patients; and film and edit messaging and promotional content to highlight the practice’s services and build trust with the audience.