BRANDING

ON - CALL

Self Start Up · Idea Creation · Brand Identity

In today’s fast-paced world, prioritizing wellness often takes a backseat. My fictional app for a class assignment redefines luxury wellness by bringing premium at-home health and self-care services directly to users—conveniently, seamlessly, and affordably. From IV therapy, massages and facials, On-Call connects at-home service providers with customers on a centralized, intuitive platform.

Compare prices, estimated times of arrival, company reviews, and book appointments all on a single platform.

RGB

R 191 G 176 B 151

CMYK

C 26 M 27 Y 41 K 0

Hex

#d6c3a7

Pantone

7502 C

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R 137 G 136 B 120

CMYK

C 47 M 39 Y 52 K 7

Hex

#898878

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5773 C

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R 111 G 107 B 90

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C 54 M 47 Y 63 K 21

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#6f6b5a

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5835 U

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R 59 G 61 B 49

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C 65 M 56 Y 71 K 54

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#3b3d31

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5815 U

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R 40 G 40 B 31

CMYK

C 67 M 61 Y 41 K 0

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#28281f

Pantone

553 C

Bridging the Gap: Digital to Physical

On-Call plans on hosting a pop-up at a musical festival in order to get brand exposure to a massive audience. We will create a memorable experience with on-site demonstration and provide a QR code for instant sign-up to the app.

THE CENTER OF GYNECOLOGY & RESTORATIVE MEDICINE

Rebranding · Content Creation · External Marketing

As a Marketing Consultant, I led the rebranding and marketing efforts for a local gynecology practice, helping to modernize its brand identity and attract new and returning patients. My work included: designing a new logo and established brand guidelines to create a cohesive and professional visual identity; leveraging email marketing and social media campaigns to engage past clients and reach new patients; and film and edit messaging and promotional content to highlight the practice’s services and build trust with the audience.