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UVENTURE

Content Creation · Social Media Management · Event Planning

UVenture is the Entrepreneurship program at the University of Miami Herbert Business School. As Marketing Director, I created and managed content for Instagram and LinkedIn, highlighting student-led startups and driving engagement for events, workshops, and guest speaker series.

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Proof is in the Numbers

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+ 1,259.3% Increase

In Accounts Reached

on Instagram

175+ Followers Gained

On Linked - In within a two month period

190+ Followers Gained

On Instagram within a 3 month period

As Marketing Director, I had the opportunity to connect with fellow student entrepreneurs, learn about their ventures, and help elevate their brands by promoting their companies across our social media platforms.

WLSC

External Marketing · Event Planning 

Walton Lantaff Schroeder & Carson is the second-oldest law firm in Florida. As the Marketing Coordinator in their Miami office, I managed the firm’s social media accounts, designing content that increased engagement and visibility. In honor of the firm’s 90th Anniversary in 2024, I also led event planning efforts—including invitation design, RSVP coordination for over 200 guests, and visual elements like floral arrangements, photo backdrops, and a historical slideshow.

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Social Media

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THE CENTER OF GYNECOLOGY & RESTORATIVE MEDICINE

Rebranding · Content Creation · External Marketing

As a Marketing Consultant, I led the rebranding and marketing efforts for a local gynecology practice, helping to modernize its brand identity and attract new and returning patients. My work included: designing a new logo and established brand guidelines to create a cohesive and professional visual identity; leveraging email marketing and social media campaigns to engage past clients and reach new patients; and film and edit messaging and promotional content to highlight the practice’s services and build trust with the audience.

Social Media

Informative Content

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Pink Poppy Flowers
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Email Marketing

Results

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Open Rate

71.4% compared to industry average of 37%

One week after release, 2,048 recipients opened the email in their inbox

Click Rate

3.7% compared to industry average of 1%

Includes those who interacted with specific contents in the email including web links, social media and contact pages

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